Exploring how AI can empower people to build better.
I’m building Launchling — a friendly startup guide for non-technical founders who want to start small and build smart.
Read why I rebranded from TinyLaunch →
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👋 Hi I’m Emily, a Product Manager exploring ethical, inclusive applications of AI. This site is where I share what I’m learning, building, and testing in public.
I’ve led product in complex health tech environments, worked across strategy and design; I’m focussed on building tools, prototypes, and experiments at the intersection of AI, UX, and product strategy. More about me →
🌱 Featured Project: Launchling
An AI-powered tool for early-stage founders. Start with a tiny idea — get a personalised, clear plan in minutes.
🧠 Built with: React, GPT-4o, Airtable, Vercel
🧪 Evaluated using GPT-based scoring to improve usefulness and trust.
Launchling is especially designed for women, creatives, and underrepresented solo founders who want to test ideas without writing code.
🪂 Try it now
If you’re ready to go from idea to tiny prototype, Launchling is ready for you.
👉 Try Launchling now - 🚀 Live MVP
No sign-up. No jargon. Just a gentle nudge forward.
Want to see how it's evolving?
- Satirical Startups & French Pirate Founders: How Launchling Handles Absurdity by Design
- From TinyLaunch to Launchling →
- From Side Project to Stress Test: Using AI to Evaluate TinyLaunch →
- Why I Built TinyLaunch – Helping Tiny Ideas Take Flight →
Why I deliberately tried to break Launchling using bizarre and satirical prompts, from nihilist philosophers to influencer-hunting billionaires; and how the product handled it.
Why I rebranded my MVP
How I built an evaluator to audit and improve every plan generated
The original motivation and who it's for
🔔 Want occasional updates?
Sign up here or just drop me a message — I’d love to chat.
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