Exploring how AI can empower people to build better.

I’m building Launchling — a free friendly startup guide for non-technical founders who want to start small and build smart.

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👋 Hi I’m Emily, a Product Manager exploring ethical, inclusive applications of AI. This site is where I share what I’m learning, building, and testing in public.

I’ve led product in complex health tech environments, worked across strategy and design; I’m focussed on building tools, prototypes, and experiments at the intersection of AI, UX, and product strategy. More about me →

🌱 Featured Project: Launchling

Launchling is especially designed for women, creatives, and underrepresented solo founders who want to test ideas without writing code.

Try it now

If you’re ready to go from idea to tiny prototype, Launchling is ready for you.

👉 Try Launchling now - Live MVP

No sign-up. No jargon. Just a gentle nudge forward.

Want to see how it's evolving?

• How I Used AI Pair Programming to Build a Robust Evaluation System (Without Vibe Coding)

How I avoided the pitfalls of “vibe coding” by combining the speed of AI with solid engineering practices like schema validation, canonical codes, CI, and a synthetic testing pipeline.

• Satirical Startups & French Pirate Founders: How Launchling Handles Absurdity by Design

Why I deliberately tried to break Launchling using bizarre and satirical prompts, from nihilist philosophers to influencer-hunting billionaires; and how the product handled it.

• From TinyLaunch to Launchling →

Why I rebranded my MVP

• From Side Project to Stress Test: Using AI to Evaluate TinyLaunch →

How I built an evaluator to audit and improve every plan generated

• Why I Built TinyLaunch – Helping Tiny Ideas Take Flight →

The original motivation and who it's for

Want occasional updates?

Sign up here or just drop me a message — I’d love to chat.