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Diverse by prompt, biased by role: how AI illustration passes society's stereotypes onI asked for more diverse people in the sketch notes an AI pipeline draws for me. The AI writing the scene descriptions obliged by attaching an identity to each scene, and in doing so gave a wheelchair user a stage to conduct from, and the cleaning to an older Black man, alone, scrubbing a heap. The image model drew exactly what it was told, so every check passed.
Designing for trust · Knowing if it's any good · Checking the checkers
Build
EXP-009 MulloThe best page, the worse journey: when an AI tool's quality isn't worth the effort
Checking the checkers · Designing for trust · Knowing if it's any good · Seeing the cost
Guide
How I evaluate AI outputA living guide. I wrote v1 in 2025 after building Launchling's evaluation framework; v2 is how I'd do it in October 2026. I've kept both, because the gap between them says as much as either version does.
Knowing if it's any good
Build
EXP-007 This lab, rebuiltNothing goes live unread: building a public site with AI agents, without losing control
Building with agents · Checking the checkers · What it knows and can reach
Note
A recipe for honest pictures: how to avoid AI image slop without copyright troublePeople choose what to cook by picturing it, but cookbook photos aren't mine to reuse, and AI pictures of dishes nobody has cooked are usually wrong. Here's how separating looking from drawing gave every recipe in Fold a picture that's true to the dish without copying anyone's.
Seeing the cost · Checking the checkers · Designing for trust · Building with agents
Build
EXP-006 Fold's review panelNever mark your own homework: independent AI reviewers for a solo builder
Checking the checkers · Breaking it on purpose · Designing for trust · What it knows and can reach
Build
EXP-005 FoldCheap to build, hard to stop: when AI builds faster than you can learn
Is it worth building · Seeing the cost · Designing for trust
Build
EXP-004 emilysas.comThe bottleneck moved: where the time goes when an AI agent writes the code
Building with agents · Seeing the cost
Migrated 2025 post
Satirical Startups & French Pirate Founders: How Launchling Handles Absurdity by DesignHow Launchling handled absurd, manipulative and unethical startup ideas when I tried to break it on purpose.
Breaking it on purpose · Designing for trust
Migrated 2025 post
How I Used AI Pair Programming to Build a Robust Evaluation System (Without Vibe Coding)The structure I gave ChatGPT and Cursor to build Launchling's evaluation pipeline, shortly before it stopped completing runs.
Building with agents · Knowing if it's any good
Migrated 2025 post
From MVP to Momentum: A Week of Big Leaps for LaunchlingA week of Launchling changes: new pages, working email, the Risk Mapper and real test coverage.
Is it worth building
Migrated 2025 post
Post-Launch Polish: What I’ve Been Improving on TinyLaunchThe fixes I made once real people started using TinyLaunch, mostly for mobile, and how I split work between ChatGPT and Cursor.
Is it worth building
Migrated 2025 post
From TinyLaunch to LaunchlingWhy I renamed TinyLaunch as Launchling, and who I meant it for.
Is it worth building
Migrated 2025 post
From Side Project to Stress Test: Using AI to Evaluate TinyLaunchMy first attempt at scoring TinyLaunch's plans with GPT-4o, on 11 real plans, and what the scores told me to change.
Knowing if it's any good
Migrated 2025 post
TinyLaunch Update: From Framer MVP to Full React Build — Lessons, Challenges & Next StepsWhy I moved TinyLaunch from Framer to a React app, and the Vercel bug that took longest to find.
Building with agents
Migrated 2025 post
TinyLaunch Is ‘Launched’: From Framer to Fully-Coded ProductWhat TinyLaunch could do after the React rebuild, its two-step GPT-4o prompts, and how I split work between Cursor and ChatGPT.
Is it worth building · Building with agents
Migrated 2025 post
Why I Built TinyLaunch – Helping Tiny Ideas Take FlightWhy I started TinyLaunch (later Launchling): the problem, what I wanted to learn, and the first no-code alpha.
Is it worth building
Migrated 2025 post
Trying (and Failing) to Send Emails from My DomainTrying to send a welcome email from my own domain through Zapier and Namecheap, and the fix that finally worked.
Building with agents
Migrated 2025 post
Building My AI Product Portfolio Site with Notion + SuperHow I set up the first emilybuilds.ai on Notion and Super.so in about two hours, and what was fiddly about it.
Is it worth building · Seeing the cost
Build
EXP-001 emilybuilds on Notion + SuperDeciding not to build: when no-code is the right call, and when it stops being one
Is it worth building · Seeing the cost
Build
EXP-002 LaunchlingAll tests passing: when checking an AI product outgrows the product
Knowing if it's any good · Seeing the cost · Is it worth building
Build
EXP-000 Ambient care-plan scribeBefore care had scribes: drafting care plans with AI in 2022
Designing for trust · Is it worth building